White Figures
White Figures
Black Hat SEO Versus White Hat SEO
Some call it a question of ethics; others just call it business. The discussion is raging online and in marketing conferences around the world, but what exactly are black hat SEO and white hat SEO, anyway?
White hat SEO is the angelic version of optimization, that is, it employs only techniques as recommended - or at least, not barred - by search engines and their ever-changing guidelines. Typically, results in the form of more traffic and higher profits take anywhere from three months to a year. With this type of SEO, there is no fear of your site being banned by search engines.
Black hat SEO, on the other hand, is the impatient fraternal twin of white hat SEO. It utilizes techniques specifically banned by search engines like hidden text and hidden links. Some call this spam. Others call it business savvy. Whatever you call it, if the search engine gurus figure out your game then the gig is up and you're blackballed. That means that you could type the name of your company and your name and business address into the search box and your site still won't come up.
It basically breaks down like this: White hat SEO focuses on marketing and the text on a site, updating with keyword rich, informative articles that benefit their clients and build a solid following over time. Black hat SEO focuses on technology and IT tricks to get a ton of traffic right away.
The important thing to consider is what your goal is. Do you want high traffic or do you want high sales? With black hat SEO, you may get immediate results as far as visitors to your site but do these visitors want to buy what you have to offer? If not, who cares if they end up on your site? White hat SEO is more interested in targeted traffic, attracting the kind of visitors to your site who are actually looking for you and are ready to buy your products or services. Over time, your traffic and sales rise together as you build up a following through word of mouth and repeat customers.
So what's all the fuss about? Mostly, the rules. White hat SEO follows them meticulously. Black hat SEO follows the numbers instead. Those who take the time to research and follow the rules are irritated by those who achieve high search engine rankings without taking the same pains. However, black hat SEO proponents point out that search engine requests are hardly laws and therefore doing what they like is far from illegal. It's in this discussion that the white hat and black hat merge to become a grey hat.
In fact, white hat fanatics might charge that those who write articles specifically to utilize keyword repetition are manipulating the system and are dabbling in black hat SEO. The less fanatical may point to links as a grey area. Search engines don't want links on a site purely to drive traffic. However, if links are related to the content on the site, then that's okay. But what about those sites where there are paid links that have nothing whatsoever to do with the content of the site they grace? Paid links as advertisements are white hat. Paid links purely for driving traffic, black hat. True motivation of the webmaster? Grey hat.
When it comes down to it, everyone who utilizes search engines in hopes of gaining top rankings are going to use optimization in order to climb to the top of those rankings. If motivation is the only concern, then it is an issue of politics that need not take up your time. Just know that if you use technology, link farms, and other banned resources that are designed purely to drive traffic and you get caught, you will be blacklisted from the search engine. If it's worth the risk to you, then do what you have to do. The choice is yours.
About the Author
Author:Karra Maxim Website: http://www.bluepec.com Karra writes for Blue PEC, a cheap web design agency.
 |
50pc Model car 1150 Building Train Layout Set scale N |  |
2 Bids | US $1.34 | 2h 10m |
 |
10pcs Head Light Model car 1200 Train Layout Z Scale | |
0 Bid | US $4.99 | 2h 38m |
 |
5 White Poplar Model Trees Railway war Scenery 65 13cm | |
0 Bid | US $1.06 | 3h 14m |
 |
100 FIGURES 1100 Model Building Layout People Scale HO | |
0 Bid | US $.96 | 10h 37m |
 |
miscellaneous group of O gauge accessories One figure sign building partsetc | |
1 Bid | US $2.00 | 10h 53m |
 |
Kato Powered DCC Ready Milwaukee Road EMD NW2 N Scale 176 4364 | |
 |
US $65.00 | 11h 44m |
 |
20 x Model Winter Tree Train Railway WAR Scenery Layout | |
0 Bid | US $.99 | 12h 52m |
 |
4pcs Park Scenery Making Model Trees w White Flowers | |
0 Bid | US $.98 | 15h 47m |
 |
Broadway Limited Paragon 2 Series EMD SD40 2 Southern RR 3207 Tuxedo DCC wSound | |
1 Bid | US $90.00 | 16h 15m |
 |
Woodland Scenics MICKEYS MILK DELIVERY AutoScenes HO Scale Truck People | |
0 Bid | US $24.95 | 16h 18m |
 |
Broadway Limited Paragon 2 Series EMD SD40 2 Southern RR 3209 Tuxedo DCC wSound | |
1 Bid | US $90.00 | 16h 19m |
 |
LEAD O S CIRCUS FIGURES BAREBACK RIDER | |
2 Bids | US $20.50 | 16h 39m |
 |
LEAD O S CIRCUS FIGURES CIRCUS BAND SITTING | |
0 Bid | US $65.00 | 16h 42m |
 |
PLASTIC O S CIRCUS FIGURES BOXING BRITAINS BABOONS | |
1 Bid | US $9.00 | 16h 44m |
 |
LEAD O S CIRCUS FIGURES CLOWN BOXING KANGEROO | |
1 Bid | US $12.00 | 16h 45m |
 |
ARTTISTA O SCALE LEAD FIGURE WEDDING PARTY | |
0 Bid | US $15.00 | 17h 16m |
 |
BARCLAY MINIPOD O S FIGURE 6 | |
1 Bid | US $19.00 | 17h 18m |
 |
LIONEL LEAD FIGURES CHRISTMAS PACK 6 14259 | |
0 Bid | US $14.00 | 17h 21m |
 |
20PC Model Street Lights Lamppost w Billboard Scale 1 75 for teach photography | |
0 Bid | US $.99 | 18h 7m |
 |
50 MIXED N SCALE TRAINS MODEL RAILROAD LAYOUT CAR 1150 | |
|
US $5.99 | 18h 37m |
 |
Lot 20 Model Tree Train Set Railway Scenery Landscape | |
0 Bid | US $.99 | 18h 47m |
 |
Z Scale 54 Chevy 5 Window Pickup Handpainted Truck Car | |
1 Bid | US $9.95 | 19h 3m |
 |
BAR MILLS HO MORTIMER STIPHS CASKET HEADSTONE CO122 | |
0 Bid | US $42.95 | 19h 3m |
 |
BAR MILLS HO FOUR FINGERED TONYS WHOLESALE MEAT0112 | |
0 Bid | US $69.95 | 19h 9m |
 |
BACHMANN G SCALE TRAIN 1225 4 6 0 ANNIE STEAM LOCOMOTIVE WHITE PASS ANALOG | |
|
US $250.00 | 19h 16m |
 |
20PC FRUIT FLOWER Model TREES Garden Park Scene Layout | |
0 Bid | US $.99 | 19h 37m |
 |
20 SPRING Scene WHITE YELLOW Flower FRUIT Model Tree Train Garden PARK layout | |
0 Bid | US $.99 | 19h 37m |
 |
P50B 100pcs Model Trains 150 Scale WHITE Figures O | |
0 Bid | US $9.99 | 20h |
 |
P100B 200pcs Model Trains 1 87 Scale WHITE Figures HO | |
0 Bid | US $9.99 | 20h 8m |
 |
Model Power N Scale Prisoners Figures Black White S | |
0 Bid | US $11.81 | 20h 50m |
 |
P2501B 24pcs Model Trains 125 UnPainted Figures LGB G | |
1 Bid | US $9.99 | 20h 51m |
 |
Lionel O Mt Clemens Engine Tender Cars accessories | |
1 Bid | US $9.99 | 20h 56m |
 |
1971 CHEVY CHEYENNE 10 SUPER PICKUP True 164 Diecast RRs Indiv d 1 of 5000 | |
0 Bid | US $.95 | 21h |
 |
50s LG LOT PLASTICVILLE VARNEYETC BLDGS ACCESSORIES | |
3 Bids | US $20.50 | 21h 2m |
 |
CUSTOM GUILFORD Atlas Master Silver HO Scale SD 26 | |
7 Bids | US $76.54 | 21h 3m |
 |
50s O S PLASTICVILLE GREEN TRIM CAPE W OBROAD ROLLER | |
0 Bid | US $9.99 | 21h 3m |
 |
LIONEL 16638 LIONELVILLE CIRCUS CAR OB Excellent Condition | |
|
US $60.00 | 22h 18m |
 |
MONROE MODELS HO JURGENS JUNK YARD KIT 2204 | |
1 Bid | US $49.99 | 23h 30m |
 |
20 Model Layout Street PARK Outdoor Light Layout Lamppost Double Head Scale 1 75 | |
0 Bid | US $5.99 | 1d 8h 42m |
 |
Kline SPIRIT OF 76 Engine Caboose and 13 cars | |
0 Bid | US $625.00 | 1d 9h 29m |
 |
LEHIGH VALLEY 6 38040 CAMELBACK | |
0 Bid | US $500.00 | 1d 9h 36m |
 |
5 Assorted FALL WINTER 256 512 In White Poplar Model Train Trees Park Layout | |
0 Bid | US $.88 | 1d 9h 42m |
 |
P87WB 250pcs Passengers Model 187 UnPainted Figures HO | |
0 Bid | US $9.44 | 1d 14h 2m |
 |
Bachmann HO Building Post Office with Woman | |
0 Bid | US $4.77 | 1d 14h 45m |
 |
Lionel O Scale 6460 Bucyrus Erie operating crane car | |
4 Bids | US $3.25 | 1d 16h 39m |
 |
circus animals and figures | |
|
US $25.00 | 1d 16h 46m |
 |
Preiser Z scale 8575 Cows | |
|
US $13.25 | 1d 19h 3m |
 |
ORIGINAL LIONEL POST WAR OPERATING WABASH BOXCAR 3424 ONE SET OF TELETALES | |
|
US $49.99 | 1d 19h 10m |
 |
Lima Hornby 00 Train Set LOT | British 1970s 80s Era | Vintage | |
15 Bids | US $112.50 | 1d 19h 56m |
 |
USA Trains G Scale New York Central NYC Car Carrier 26589 in Original Box | 6 Bids | US $36.00 | 1d 20h 5m |
 |
USA Trains G Scale R12105 D RG Extended Vision Caboose 01503 in Original Box | 4 Bids | US $22.22 | 1d 20h 7m |
 |
Atlas HO Gauge Rd 7030 RF P 125 GP40 Diesel Locomotive in Box | 2 Bids | US $11.13 | 1d 20h 10m |
 |
Kato HO Gauge Southern Pacific 7017 Diesel Locomotive in Atlas Box | 4 Bids | US $14.49 | 1d 20h 13m |
 |
Bachmann Big Hauler G Scale Arm Hammer Billboard Sign 93254 in Original Box | 2 Bids | US $13.60 | 1d 20h 14m |
 |
Aristo Craft G Scale Triple Dome NYC NY Central Tank Car 41602 in Original Box | 7 Bids | US $36.00 | 1d 20h 19m |
 |
N scale CUSTOM DETAILED Esso Station Car Wash with cars and people | |
0 Bid | US $39.99 | 1d 22h 18m |
 |
P30SB 30pcs all Seated 130 UnPainted Figures White G | |
0 Bid | US $9.99 | 1d 22h 28m |
 |
Gerber Baby Food 4 boxcar reefers HO scale printed sides | |
0 Bid | US $4.99 | 2d 5h 50m |
 |
Gerber Baby Food 4 boxcar reefers OO scale printed sides | |
0 Bid | US $4.99 | 2d 5h 50m |
 |
GERBER BABY FOOD pink blue OO scale reefer sides | |
0 Bid | US $1.99 | 2d 5h 50m |
 |
Gerber Baby Food 4 boxcar reefers N scale printed sides | |
0 Bid | US $4.99 | 2d 5h 50m |
 |
Gerber Baby Food 1007 weathered HO scale reefer sides | |
0 Bid | US $.99 | 2d 5h 50m |
 |
Gerber Baby Food reefer 1003 lightly weathered S scale printed sides | |
0 Bid | US $.99 | 2d 5h 50m |
 |
GERBER BABY FOOD pink blue HOn3 or TT scale reefer sides | |
0 Bid | US $1.99 | 2d 5h 50m |
 |
GERBER BABY FOOD pink blue two cars O scale reefer sides | |
0 Bid | US $2.99 | 2d 5h 50m |
 |
Gerber Baby Food 4 boxcar reefers Z scale printed sides | |
0 Bid | US $4.99 | 2d 5h 50m |
| Powered by phpBay Pro |
Tags: art, design, illustration, inspiration, portfolio