Passenger Car
Passenger Car
Himfr.com reports CHANGAN become China's passenger car fashion colour research and development base
On November 23 ten o 'clock in the morning, and in the seventh on changan auto show guangzhou as China fashion association LiangYong will "Chinese passenger car fashion colour r&d base" board awarded changan automobile Co., LTD ZhuHuaRong vice President, changan auto officially became the first Chinese passenger car "fashion colour r&d base" -- this is so far in the auto industry association of China's fashion set up r&d base first colour.
The cooperation between the industry as "by China's automobile industry and fashion of win-win cooperation, not only the research into the official colors for the theoretical system, China's auto industry to provide theoretical guidance for fashion fields, and fills the gap in the fields of Chinese automobile colour, has opened the first major significance".
According to introducing, the sign of the strategic cooperation agreement, China fashion association will be invited to fashion industry insiders instructor or professional teams into changan automobile, and models developed by researchers automobile fashion colour, with color trend of research and development of automobile colour. In the fierce market competition, changan auto cars to the development trend of the world to consumers and timely psychological needs more profound insight preempted the opportunity, provide consumers with more fashionable and beautiful product, consumer demand for high quality life, in pursuit of a car color opens a vast ocean.
China fashion LiangYong association, said China fashion association and enterprise, and enterprise's strategic cooperation with the launch marry xiang yue directly. On October 16, China's first car color trends conference held in Beijing, the China association of automobile colour of colour trends of professional committee of China by 2010, the first car colorific trend report released formally. Report to the user hatchback, orange, yellow, red, buy more than 100,000 yuan, especially when A small A00 level of user A0 to orange, yellow more preference. But xiang yue marry the color is listed on the flame "flash - it is not only for the orange, the report provides evidence, more show changan automobile for China's mass consumption psychology and fashionable trend of accurate grasp. Based on changan automobile keen insight and the development, application fields in color, the colour of quality of China association of resources in the principle of reciprocity and mutual benefit, and changan automobile launched this strategic cooperation.
It has long been, changan auto market and consumers seriously study the psychological demand. In order to grasp the fashion colour, grasps trend, early in May this year, changan auto institute of China and asean fashion designer, Japanese auto colour expert on wheels, finally discussed too, launched by series of research will lead the market trend hatchback orange yue xiang marry.
Color in the domestic research started late and automobile industry is the color theory research. Chinese officials say the fashion association for color, although at present the planning and integrated consciousness, in automobile industry is not valued, let alone formed a complete system, but from the overall situation, individualistic consumption gradually into the mainstream of consumption, easy car and connotation of colour can no longer meet consumer products, only mastering psychological demands of the consumers, to win the market. Changan automobile as domestic first passenger car fashion colour, not only will make research base in changan automobile car fashion trends, master from a new Angle guide consumers choose the most suitable drive, at the same time, the innovation of China's fashion association will make more directly, more comprehensive holding material, colour is more guidance cars.
Colour, as contact automobile manufacturers, with users of products for our future will link, the development of the car industry provides positive reference and guidance. And changan automobile will provide consumers with the first more fashionable and beautiful product, consumer demand for high quality life. Believe with yue xiang marry and changan automobile models of follow-up and more and more consumers will controlling the colour of profusion, free shuttle in the road.
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